Saturday 30 September 2017

Knowing your customers better

“Your most unhappy customers are your greatest source of learning”, quoted by the richest man alive, Bill Gates so it must be true. A person needs a third eye to spot the flaws and defects. What we see from our work is psychologically biased and we fail to see the error in our work. It is like how a writer cannot really be an editor to his own work. His carefully formed words are his most precious gem and losing even a word would be synonymous to losing one’s limb. Fresh eyes with a target in mind can spot mistakes as sharp as a sniper ready to shoot but of course, shoot the bad guys and make the world a better place.
Customers’ response and reviews are the most valued part of the business. It is through their feedbacks that a business will be able to flourish; that is by considering both the negative and positive. Negatives because one would see where they are going wrong and would be able to improve those faults. Positives push to the top where negatives help analyze the problem and make room for improvements.
Customers have an ideal product in mind where if what they received was not able to meet up to their standards, they state what problems they have with it and from there you take a notepad and make points. Communications with these customers are the key to generate new ideas. Take an example of a carpenter, he can carve out various artifacts as he like but no one would purchase unnecessary stuff. His mind is focused on what people will buy but many people have different taste. He needs to target his customers and look for suggestions to create a masterpiece leaving no customers dissatisfied. We at OutsourceACE collate customer feedback use the same constructively to provide the best customer experience.
EW

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